Alex H smaller crop_shortAlexandra Hoegberg is a communications professional at the junction of old-school journalism and new media. She applies the principles of traditional storytelling and the agility of social media to craft appealing, fact-based narratives tailored for targeted audiences.

She puts her skills to use at Uppsala Monitoring Centre, the WHO Collaborating Centre for International Drug Monitoring – a non-profit public health actor leading  developments in the field of global pharmacovigilance (that means medicines safety, in case you were wondering).

She spent her 20’s studying and working abroad – primarily in the Greater China region. Before relocating to Stockholm in early 2015, she worked with financial news at Reuters News in Hong Kong. Prior to that she worked as an international coordinator at a Sino-Swedish research centre in China, where copy editing and cross-cultural communications made up the cornerstones of her expertise.

Alexandra holds a Master of Journalism degree from The University of Hong Kong and a B.A. in Chinese from Uppsala University. She speaks English, Swedish, Mandarin Chinese, and German.


Editorial work

Uppsala Reports: Editor
Uppsala Reports is a quarterly magazine produced by Uppsala Monitoring Centre, focused on issues related to global medicines safety. Alex leads the magazine’s day-to-day operations, commissions, and news editing process. View the archive here.

Bulletinen: Editor-in-Chief
Bulletinen is a voluntary-run Swedish magazine in Hong Kong, financed by the Swedish General Consulate and Swedish Chamber of Commerce, among others. Alex was the magazine’s editor-in-chief during 2013-2014, and brought the magazine to a new level of editorial standard, look, and focus. She also launched and maintained a website for Bulletinen, where you can view issues from 2013 and 2014.

.uk copy Selected articles

Putting Ebola under the microscope
(Uppsala Reports – May, 2016) Whether in the field in Liberia during a raging Ebola outbreak or back in the lab in Montana, virologist Andrea Marzi thinks the reward is worth… Read more.

Expat Filipinos in Hong Kong rally for typhoon victims, slam slow response
(Reuters News – November 17, 2013) As the Philippines faces a mounting humanitarian crisis after typhoon Haiyan, Hong Kong’s large expatriate Filipino community on Sunday… Read more.

84% of Chinese netizens don’t support aid to the Philippines
(Shanghaiist  November 16, 2013) In the wake of the international criticism China received for its meagre donations to the disaster-struck Philippines, QQ’s news site… Read more.

Birmingham City owner wraps up testimony in HK money-laundering trial
(Reuters News  November 12, 2013) Birmingham City Football Club owner Carson Yeung wrapped up his testimony in a $93 million money-laundering trial that has… Read more.

Land-hungry Hong Kong looks underground, as developers eye parks
(Reuters News  October 10, 2013) In Hong Kong, where more than 7 million people are packed into just 30 percent of the territory, the green belts that take up the rest… Read more.

From dollar bills to butterflies, Warhol sale to set Hong Kong aflutter
(Reuters News  September 11, 2013) More than 40 works by pop artist Andy Warhol will be displayed at an exhibition hosted by the auction house Sotheby’s in Hong Kong… Read more.

.se Utvalda artiklar

Mellan Mao och marknadsekonomi
(Frivärld Magasin – 21 januari, 2014) När den 120:e årsdagen av Mao Zedongs födelse firades den 26 december hyllade Kinas nuvarande president Xi Jinping honom som … Läs mer.

Kina spänner musklerna med ny flygzon
(Frivärld Magasin – 16 december, 2013) Den 23 november deklarerade Kina en kraftig utvidgning av landets luftövervakningszon över Östkinesiska havet. Den nya zonen… Läs mer.

Med mord i sinnet på Hongkongs litteraturscen
(Bulletinen – November 2013) Den första helgen i november invaderades Hongkongs litteraturfestival — av skandinaver med mord i sinnet. Men till skillnad från våra vikingaförfäder… Läs mer.

Inga raka svar om Snowdens asylansökan
(Frivärld Magasin – 18 juni, 2013) Efter det att Edward Snowden tagit kopior av de sista topphemliga dokumenten han ämnade läcka sjukskrev han sig från sitt arbete och satte… Läs mer.